Top 5 Navigation and Maps Apps in New Zealand: Q2 2023 Performance

In Q2 2023, the top navigation and maps apps in New Zealand displayed diverse performance trends in terms of downloads, revenue, and active users. Here is a detailed analysis of their performance:

Google Maps saw a stable weekly download rate, fluctuating between approximately 4.6K to 5.9K. Active users remained relatively steady, averaging around 410K throughout the quarter.

Google Earth experienced a more significant variation in weekly downloads, ranging from 1.7K to 3K. The number of active users was consistent, maintaining close to 8K to 10K weekly.

Waze Navigation & Live Traffic showed a gradual increase in downloads, peaking at 1.7K in early May. Active users were quite stable, hovering around 21K to 24K throughout the quarter.

Fieldays - Official App had a notable spike in downloads in early June, reaching a peak of 12.4K. This surge was likely tied to the event it supports, resulting in a sharp increase from previous weeks where downloads were typically below 1K.

GPS Map Navigation maintained a steady download rate, with weekly figures ranging from 768 to 1.1K. Revenue trends were relatively stable, averaging around $70 weekly. Active users showed slight fluctuations but remained around 7K to 8K.

These insights are based on data from Sensor Tower, where more detailed analytics and information can be found.